We build and deliver
Movement Tactics for the Digital Landscape
Audience research
Jarrow sorts through the digital noise to deepen clients’ understanding of who their messages reach and tune their targeting for maximum resonance with desired communities.
Unearth structures
No audience is a monolith. Jarrow uses network analysis to reveal underlying communities, cohorts and cliques.
Understand people
People tell the world who they are online. Jarrow has the tools to listen at scale.
Discover influencers
Finding voices that audiences trust is more than just guesswork. Jarrow makes influencer outreach a science.
Track change
In politics, nothing stands still. Jarrow employs a suite of live monitoring tools to make sure clients keep a finger on the pulse.
Follow the data
Our design process starts with data. Jarrow gets to know your audiences in-depth through social content pulled from across the Web.
Set the Frame
Jarrow employs insights from the field of psycholinguistics to craft metaphors and messages that speak to the values of an audience.
Tailored Design
Our design team analyses what people share on social media to direct ad creative, producing bold images that reflect audience tastes.
Test Everything
The working-class doesn’t have capital to waste. On each campaign Jarrow tests a variety of content strategies to make sure budgets are spent in a way that maximises impact.
Creative production
Jarrow’s creative approach produces stand-out ads that meet audiences where they’re at.
Holding digital space
As movements take to the streets, Jarrow makes sure their messaging gets shared in the new public square.
Multi-platform approach
From search to social, from inbox to inbound, Jarrow makes sure movement messages get in front of the right audiences, wherever they are online.
Optimised delivery
Jarrow leverages hard-earned knowledge of popular platforms to develop effective digital strategies that maximise impressions and minimise costs.
React dynamically
Online conversations move fast. Effective campaigns need to keep up. Jarrow uses keyword monitoring to ensure our clients’ messages are never left behind.
Everything is data
There are valuable lessons hidden behind every data point. Jarrow has the expertise to find them.
Digital Mass Line
Jarrow concentrates and refines ideas drawn from digital communities to create amplification campaigns that centre and strengthen demands that facilitate effective movement-building.
Survey Design
Jarrow’s surveys are tooled to deliver valuable insights that help drive movements forward, while providing a seamless experience for respondents.
Community Engagement
Connecting with and mobilising communities costs time and attention. Jarrow stewards engagement campaigns engineered to activate supporters and keep them involved.
Current Events
Jarrow uses automated and in-the-moment monitoring tools to ensure movements stay in step with what’s happening within communities.
Feedback Mechanisms
Jarrow builds campaigns that collect and cement demands of movement membership, empowering leaders to make popularly-directed decisions.