A Class Conscious Collective Power Campaign Agency

We leverage advanced social listening technologies and innovative advertising tactics to help working-class organisations capture and hold digital space. Our work strengthens relationships with core communities and helps build durable, organised power in an increasingly networked world.

Workshop on Tackling the Far Right

Workshop on Tackling the Far Right

A history of jarrow

Jarrow Insights was founded in 2019 to bring strategy, discipline, and infrastructure to the workers’ movement. Our early work focused on understanding how far-right networks moved online and why progressive campaigns were failing to break through. Too much effort was trapped in filter bubbles, reaching the already convinced. We developed methods to cut through, helping organisers speak beyond their base and build power at scale. Since then, we’ve supported union campaigns, trained organisers across Europe, and built digital infrastructure for political parties. Our work is shaped by real conditions and focused on advancing working-class organisation.

Workshop at the Cooperative Youth Summit

Workshop at the Cooperative Youth Summit

Workshop at the Cooperative Youth Summit

Workshop at the Cooperative Youth Summit

On Worker Co-operatives

We are committed to our vision. We are a worker co-operative, owned by our members and driven by shared purpose. The profits we generate are reinvested into developing new tools, tactics, and infrastructure for social change. This model gives us independence, accountability, and clarity of mission. We build for the movement, not the market.

In-person Wargame on Audience

In-person Wargame on Audience

Who we are

Danny Scott

Danny Scott

Founder / Director of Strategy & Development

danny@jarrow-insights.co

Leads the development and execution of Jarrow’s strategic direction. This includes defining priorities, building partnerships, and delivering high-impact training and workshops.

Daniel Rhoads

Daniel Rhoads

Head of Data Science & Analytics

daniel@jarrow-insights.co

Holds a PhD in Networks and Information Technology. Helps clients organise and win by applying rigorous data models and uncovering unexpected insight.

Josie Hailey

Josie Hailey

Creative Director

josie@jarrow-insights.co

Brings over a decade of experience crafting audience-led, data-informed campaigns. Specialises in concept-driven storytelling that delivers political and social impact.

Raf Hojna

Raf Hojna

Head of Technologies & AI Research

raf@jarrow-insights.co

Leads our work on cloud architecture and AI tools for organising. Focuses on building digital infrastructure aligned with the needs of worker-led movements.

Sam Whitfield

Sam Whitfield

Head of Digital Strategy & Ad Operations

samuel@jarrow-insights.co

Manages digital campaigns from end to end, including strategy, budget allocation, and optimisation. Ensures every campaign delivers clear and measurable results.

Max Williamson

Max Williamson

Head of Design & Production

max@jarrow-insights.co

Develops expressive brand foundations and carries them through digital, print, motion, and 3D. Focused on practical, flexible design that meets the needs of each project.

Neel Sengupta

Neel Sengupta

Head of Research & Outreach

neel@jarrow-insights.co

Leads strategic research and its application. Oversees teams, builds relationships, and ensures research insights support action and impact.

Partners & Associates

Trademark Belfast

Folkware Cooperative

Unionise.ai

Worker Academy

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